YouTube Channels

I’ve dug up a few interesting examples of customised You Tube channels.

Before I reveal them, I thought I’d share with you a bit of background about YouTube user channels….

What is a YouTube Channel?

A YouTube channel is essentially your You Tube “User page”, which you can tailor to your own tastes, or if you are a business user, which you can tailor to your own brand.

Think of a YouTube channel similarly to a MySpace profile page. That is, it is a User Portal which must contain several fixed onscreen elements, though these elements that are fully customisable in terms of their look and feel in order for you to ‘personalise‘ the content.

The obvious difference between a MySpace page and a YouTube page is content – MySpace target user generated content from various media (the most common form being textual interaction between ‘friends’), whereas a YouTube channel predominantly contains YouTube video content.

Nevertheless, YouTube is becoming close to being considered a social networking tool, due to the large amount of users who are actively engaged in the YouTube community (by ‘actively engaged’, I am referring to those who circulate YouTube movies, and those users who post comments relating to movies directly to YouTube).

How to create a YouTube Channel?

Once you have signed up for an account with YouTube (which is free!), you are free to create your own YouTube channel. In fact, every user has their own ‘channel’….it’s just that some users choose to ignore them.

Once you have a YouTube account, it is a relatively simple procedure to create a customised channel, particuarly if you are proficient with basic HTML and web design techniques.

What are the benefits of a YouTube channel from an Online Marketing Perspective?

Custom YouTube channels can potentially provide another stream of traffic and engagement for any brand, as well as encouraging repeat visitors, viral interest and the generation of online communities….

YouTube receives millions upon millions of visitors each year, so the potential traffic a YouTube channel can receive is certainly worth considering

If you’re still a little bewildered, the best way to appreciate what a You Tube channel looks like, and what it is capable of, is to check out some real world examples. Click on the YouTube Channel case studies below for a little more insight into YouTube channels, and what they can do for you or your business – you’ll be surprised who is using them already!

YouTube Channel Case Studies

1. Royal Channel (Queen Elizabeth II)

2. Top Gear (one of the world’s highest rating TV shows)

3. Lonely Planet

4. The Pope’s channel

5. University of Berkeley, California

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