It’s often hard to communicate dry and uninteresting information to a disinterested audience. For example, have you ever tried telling a 13 year old kid who’d rather be surfing how compound interest and mortgage payments work?
I recently came across this animated presentation (by talented multimedia designer Jonathan Jarvis) explaining the reasoning for the occurence of the current credit crisis.
Admittedly, I know I should care about the credit crisis , but to be honest, with everything else going on in my own life the whole idea of sitting down and trying to digest the over-abundance of media hype and financial jargon in the newspapers and on tv, I simply haven’t been bothered.
The Crisis of Credit Visualized from Jonathan Jarvis on Vimeo.
Until now! Watching Jonathan’s entertaining animated account of the credit crisis (above), left me not only with a better understanding of our current economic climate, but also the with a small smile on my face.
It seems, even the most dull and grim stories can be delivered in a captivating way. And with a bit of thought, adding a splash of colour, by simplifying jargon, and by putting the story into the context of the average Joe, you have a lot better chance of reaching your audience.
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