In a previous post, I showed a clip which received a tremendous amount of traffic on YouTube.
It was a clip of a young chap singing a karaoke version of a popular song called Touch My Body (not a song of my taste, yet nevertheless, very entertaining), with subtitled adaptation of the lyrics included in the clip. The YouTube clip has over 1,5 million views to date, so it seems the appeal is widespread.
If you have been reading Bread Milk Digital for some time, you will have noticed that retro style digital marketing (that is, mixing old favourites with new technology) is really taking off. The reason for this, is that using familiar content that is considered ‘retro’ , ‘vintage’ or ‘old school’, holds instant appeal to an audience.
Here is a retro classic, Joe Cocker’s With a Little Help From My Friends, with a similar twist. It’s a highly entertaining adaptation of Cocker’s Woodstock performance – it seems that Joe may have had a little help from not only his friends before he went onstage!
Click on the link below to view the movie:
Joe Cocker – With a little help from my friends
If you’re looking for something a little different for your next online campaign, and have access to some retro footage or imagery from company’s marketing archives, perhaps you could adapt a similar technique?
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