At the end of this article, is yet another great example of a viral YouTube movie concept – a spoof on a YouTube movie genre that seems to be increasing rapidly at the moment – the genre of home recorded ‘how-to’ or ‘instructional’ movies.
But firstly, why are these “How-to” movies increasing in prominence?
Put simply, the ‘how-to’ genre is continuing to increase, due to the an increase in home users shooting video footage and their increased willingness to upload it to the internet (and namely, YouTube). There have been noticable increases in the generation of vlogging(video blogging), which are becoming more commonplace because for the first time in history, 2008 marked an historical even in which notebook PC sales exceeded desktop PC sales…..and most laptops these days come with WebCams and Microphones inbuilt and ‘ready to shoot’!
Not only that, but almost every person has a digital camera or mobile phone capable of shooting home movies, so now everyone is a budding cinematographer!
So we will continue to see more ‘home’ style YouTube footage, whether it be vlogging, instructional videos, or crazy backyard stunts, as the general public become even more comfortable with uploading their video content through sites such as YouTube.
I’d go even so far as to say a video version of Twitter (I’ve just noticed that the domain tvitter.com has already been registered…interesting!) might be on the cards in the not too distant future. Instead of a 160 character text micro-blog, imagine recording a 10 second video micro blog!
Now here is the important point directed at the online marketers amongst us: Whenever trends such as video blogging and amateur ‘how-to’ videoing take off, there is always a secondary opportunity for online marketers to get on board and take advantage of the trend in order to reach (and hopefully engage) the masses.
Below is a great example a viral movie, a spoof of the ‘how-to’ movie genre at work. I’m sure it will bring a smile to your face. Click play below and relax for a minute or two…and then think how you might apply a similar concept to your own industry or business.
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