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I recent came across this interactive campaign by Nokia, aimed at the Nokia business crowd.
The campaign is delivered via a well crafted interactive online application, built entirely in Flash. The way that this campaign engages its users, is by prompting the user to upload their least favourite documents (pdfs, powerpoint files, word documents….whatever they might be), which are then joyously vandalised and disposed of right before your very eyes. Think of it like the Windows Recycle Bin with an anarchistic and visual twist!
Rather than describe the experience from end to end, I recommend that you click on the link below and experience it for yourself. After all, appropriately disposing of a hated document should be a satisfying experience.
The Unloader – Nokia interactive viral campaign
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