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	<title>Comments on: Hema Online Store: Adding personality to standard ecommerce sites</title>
	<atom:link href="http://www.breadmilkdigital.com/viral-campaigns/hema-online-store-adding-personality-to-standard-ecommerce-sites/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.breadmilkdigital.com/viral-campaigns/hema-online-store-adding-personality-to-standard-ecommerce-sites/</link>
	<description>ur shopping list 4 all things fresh &#38; digital</description>
	<lastBuildDate>Thu, 24 Jun 2010 05:00:58 +0000</lastBuildDate>
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		<title>By: su</title>
		<link>http://www.breadmilkdigital.com/viral-campaigns/hema-online-store-adding-personality-to-standard-ecommerce-sites/comment-page-1/#comment-29</link>
		<dc:creator>su</dc:creator>
		<pubDate>Sun, 10 May 2009 16:44:35 +0000</pubDate>
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		<description>Excellent post!&lt;br&gt;&lt;br&gt;Have loved this sitew for a long time...&lt;br&gt;&lt;br&gt;do you know WHO created it?</description>
		<content:encoded><![CDATA[<p>Excellent post!</p>
<p>Have loved this sitew for a long time&#8230;</p>
<p>do you know WHO created it?</p>
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		<title>By: JakeThePeg</title>
		<link>http://www.breadmilkdigital.com/viral-campaigns/hema-online-store-adding-personality-to-standard-ecommerce-sites/comment-page-1/#comment-28</link>
		<dc:creator>JakeThePeg</dc:creator>
		<pubDate>Sat, 09 May 2009 13:27:33 +0000</pubDate>
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		<description>Hey Andy - that&#039;s a good question. Some would argue that an increase in the number of visitors to a website has to have a positive effect on sales, through the sheer magnitude of traffic passing by....however if the visitors are not interested in the product, then it doesn&#039;t matter how good the viral campaign is, sales will not increase significantly. I guess it comes back to always providing consumers with products that are popular, useful and affordable, and then building the viral campaigns to match!</description>
		<content:encoded><![CDATA[<p>Hey Andy &#8211; that&#39;s a good question. Some would argue that an increase in the number of visitors to a website has to have a positive effect on sales, through the sheer magnitude of traffic passing by&#8230;.however if the visitors are not interested in the product, then it doesn&#39;t matter how good the viral campaign is, sales will not increase significantly. I guess it comes back to always providing consumers with products that are popular, useful and affordable, and then building the viral campaigns to match!</p>
]]></content:encoded>
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		<title>By: Andy</title>
		<link>http://www.breadmilkdigital.com/viral-campaigns/hema-online-store-adding-personality-to-standard-ecommerce-sites/comment-page-1/#comment-27</link>
		<dc:creator>Andy</dc:creator>
		<pubDate>Sat, 09 May 2009 09:31:55 +0000</pubDate>
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		<description>I saw this site a few weeks ago - pretty fascinating - but I wonder if beyond the viral aspect driving eyeballs to the site, is this bringing in qualified customers?</description>
		<content:encoded><![CDATA[<p>I saw this site a few weeks ago &#8211; pretty fascinating &#8211; but I wonder if beyond the viral aspect driving eyeballs to the site, is this bringing in qualified customers?</p>
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