If you call yourself a digital expert, you should be very aware of the impending updates to the Google algorithm. A new Google is on the way, code-named Google Caffeine.
There has been a lot of debate in recent months about how different the new Google Caffeine will be to the current Google algorithm. Apparently, the new Google will be faster, and reach even further into the beast we know as the internet. This means that social media channels will become more prevalent than they are currently, in Google’s search results.
This is all well and good, but how does the new Google affect my current search rankings?
Well, I’ve been told that if you’re using white hat search engine optimization methods, you won’t have too much to worry about. But I wasn’t satisfied with that, so I went and did a bit of research and came across these two handy tools.
Choose your weapon for the battle: Google Caffeine up against the current Google
1. Split screen comparison tool
This is probably the most straight forward method of measuring the impacts of the new Google algorithm versus the old Google algorithm. It splits the screen into two sections, one with SERPs (search engine results pages) from the old Google, and one with the SERPs from the new Google. It’s very handy, as you can compare the results of each algorithm side by side. I typed in the keywords “bread digital” and was pleasantly surprised to find that I ranked in the first page of the new Google, but not in the old. Thumbs up Google Caffeine
For those of you who have optimized your website (or individual pages within your site) based on specific keywords, this tool will be of interest to you. Like the previous split screen comparison tool, this one returns results for both the old and new versions of Google on-the-fly. The difference with this tool, is that it displays your ranking for each version of the search engine straight up, rather than returning the full set of search engine results for you to have to painstakingly search through . As I mentioned earlier, this makes it a great tool if your sites are currently finely tuned for specific keywords and you want to validate the effects of the new Google algorithm.
If neither of these tools float your boat, you can always do your own analysis of the new Google Caffeine algorithm using the old and faithful method of opening two separate browser windows. If this is your desired approach, here is a link to preview the new Google Caffeine – http://www2.sandbox.google.com. You will notice that the User Interface is almost identical to the old version…it is behind the scenes that the big changes have apparently taken place.
If you have any more insights about the new Google, I’d love to hear them, just leave a comment below.
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