Brisbane-based digi-comms agency Memery have raised a few eyebrows today through some rather crafty (and rather unconventional) use of the humble Google Adwords platform.
Anyone remotely interested in the future of Australia will be aware that rather shockingly, earlier today the current Prime Minister Kevin Rudd was ousted in lieu of Australia’s very first female PM, Julia Gillard. Of course, Australian and international online media is being swamped with commentary and opinions related to the event (in fact our new red-headed PM was rated in number 1 position in today’s Twitter trends). What better way to capitalize on such a hot topic, than to run a Google Adwords campaign for a completely unrelated business such as The Diet Plate. Check out the first “Sponsored Link” in the screenshot below for Memery’s creative tongue-in-cheek use of Google Adwords to benefit their client.
If you’re interested in reading more about this campaign, you can read it on Matt Granfield’s blog. Touche’ Matt, you’ll put me out of a job soon mate.
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