WAYN.com shows potential for online marketers

A colleague recently reminded me of the potential of the well known travel site WAYN.com (it stands for Where Are You Now ). This well established online community shows promise as a relatively inexpensive and alternative avenue through which travel related organisations can promote their destinations or services.

WAYN is a community based website entirely dedicated to travel, and includes travel reviews, stories, and comments from travellers across the globe. If you’ve not checked it out, it is certainly worth a look.

I’ve been following WAYN for some time, but until now had not seen a solid execution of a travel related ‘campaign’ using the WAYN platform.

Today I received the following email in my WAYN inbox.

Hi Jake,

Have you been to Ireland before? If not, I thought you might be interested to check out the Tourism Ireland interactive profile so you can discover the magic of the Emerald isle.

Imagine wreck diving off the North Antrim coast, hiking the craggy mountains over Teelin Bay in Donegal or mountain biking around the Aran Island… All of this is showcased on the profile, along with an official blog, a feed of cultural and sporting events, videos, images and a range of visitor information and more.

If you’re one of the lucky ones who’s already experienced what Ireland has to offer, why not share some of your Ireland memories by posting a comment on the profile, so others can see what they’re missing!

See you online,

Maartje

Having not visited Ireland before, and not really knowing what it has to offer, I found this email to be quite captivating, despite its relative simplicity. The first link in the email above (http://tourismireland.wayn.com/ ) is the “call-to-action”, and links through to a dedicated WAYN-based Tourism Ireland mini-site.

If you are involved within an organisation that focuses on a travel related destination, service or product, why not investigate the potential of a WAYN-based minisite for your next online marketing initiative.

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