Viral Video is fast becoming a marketing channel on the rise. This video, actually an advertisement for Levi’s, first hit the internet in the guise of an underground video with no apparent branding or sponsorship.
With huge viral appeal it was not long before this video was circulated across the world via email forwards, social networking and social bookmarking sites. As the hype continued, the Levi’s brand suddenly reared itself from the depths as the brains behind the video.
Fun, clean, well-thought out, addictive, clever, and without ‘in your face’ branding. Two thumbs up from me!
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Post Tags: Advertisement, Brains, Email Forwards, Guise, Hype, Internet Underground, Jeans, Levi, Marketing Channel, Social Bookmarking Sites, Social Networking, Sponsorship, Underground Video, Video Fun, Viral video
