Another great viral video case study, this time for the well known sports apparel corporation, Nike.
It looks like a video shot by Los Angeles Lakers start Kobe Bryant and a few of his mates. It was actually a thoroughly planned, professionally developed video by Nike. The ‘home-video’ feel was created in order to engage the target audience, generally young males from early teens through to late 20s. This demographic are frequent users of video, both recording and viewing, as a means of entertainment and capturing (sometimes not so sensible) antics on the street.
This viral video is yet another example illustrating just how ideal the web is for reaching a target audience of any demographic. The bounds are limitless. The real challenge for online marketers, is reaching a level of engagement and trust through the use of an appropriate conversational and experience style that will appeal to the target demographic.
……and for those of you wondering whether the stunt was actually real, you can read all about it here.
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