Check out this oddball attempt at dodging an outstanding household bill.
The relevance of this 7 legged arachnid will make a lot more sense once you've read the article
Quite humorous don’t you think? Maybe you’ve even forwarded it to a friend, you got such a kick out of it?
It is these real-world, random acts that defy social norms and convention that are truly viral. Sent via online means (whether it be Facebook, Twitter, email or blog posts), these ‘campaigns’ are the most cost efficient and effective campaigns money can buy.
So how can your organisation or agency use these principles in your next campaign?
Dream up a humorous and realistic scenario. Maybe it’s an email chain of correspondence similar to the above situation, maybe it’s a Facebook status ploy gone terribly wrong. Make sure it something believable, that will tug a few heart strings, or ‘a laugh at someone else’s expense’. It’s all about creating a scenario that is out of the ordinary.
Another option is to tactfully sponsor an existing humourous viral campaign in its infancy.
Try it. It’s such an inexpensive method of marketing that you would be mad not to. You’ll be reaching the eyes of thousands, potentially millions of users who hopefully will not even see your campaign as advertising, they’ll see it as a leisure activity.
Link to this pageNo related posts.
