One of your biggest considerations when optimizing your website to rank well in Google, is to ensuring that you have a plenty of well written content which is highly relevant to your topic, and which also contains are generous smattering of your field’s keywords. (For more information on identifying keywords, refer to my previous post on Make your site rank #1 in Google – Selecting Keywords )
The other vital consideration you must make, to optimise your website for Google rankings, is to ensure that your content is original. Google does not take kindly to ‘duplicate content’ on the internet (in fact, Google may even penalise your website if it discovers that you are hosting content that is already wholly or partially displayed on another website).
The question is, with billions upon billions of pages of content now forming the tangled web of information we know as the internet, where do you even start when attempting to determine if your website contains duplicate content?
I’ve recently come across a fantastic tool which can greatly assist, by the name of Copyscape. Copyscape is an online tool which essentially runs real-time plagiarism tests on your website’s textual content. It will identify and websites who have unlawfully copied content, as well as those websites who have quoted you.
To give you an example of how Copyscape can be used – I recently undertook an experimental project, a website targetted at a holiday niche in California about Laguna Beach hotels. Copyscape has been incredibly useful for me during the course of this project, as I have been hiring the services of professional copy-writers to write original content for my website. Since the copy writers are located across the globe, unfortunately there is no possible way of ensuring that they are not literally copying and pasting the content they are supplying me from other websites. But this is not a problem now that Copyscape is in the picture – all I need to do is upload the content to my site, run the URL through Copyscape’s online duplicate content checker, and any duplicate content issues will be revealed.
Search Engine Optimisation is becoming a vital long term strategy for all business who have a web presence. The sooner you undertake the analysis of your existing website content, to check for duplicate content within your site and on external websites, the better! Have a play with Copyscape now.
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