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Have you wondering how the heck you can create a viral campaign using that funny little webcam that comes as standard issue on the top of the monitor of most new notebook PCs?
Sure, we’ve seen a few campaigns in the past that have used webcams to do simple things – like insert the user’s face on a cartoon body, or something to that effect.
But technology has come forward in leaps and bounds since then, and Paper Motion of Australia has recently released a fantastic new piece of software that uses your PC’s webcam to create a fully interactive user experience – creating virtual characters, virtual objects, and movement in 3D.
It’s breathtaking, addictive, and will be the next big novelty item in interactive online marketing. Check out a few demos of the software in action below…..
And another, used for Earth Hour, here…
If you’re interested to see how some existing websites have already used this technology, it is also worth checking out the following websites:
Jack Links
General Electric
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