Baker Tweet is one of the new waves of ‘physical’ products that integrates with Twitter.
It’s a simple piece of hardware (based on an Arduino platform) that allows bakeries to select what has just come out of the oven, and send a Twitter message to local customers who have subscribed to the bakerie’s Twitter profile. What does this mean for the customers? They’re guaranteed the freshest and hottest bread and bakery treats. And for the bakery, it’s a new way of keeping their customers happy, and part of an engaged and almost exclusive local community – of course with a little bit of novelty factor sprinkled on top (alongside the sugar and cinnamon).
Why has this concept of pushing short & relevant digital messages to willing recipients taken so long to hit the market?
At first I wondered why it had taken so long for products such Baker Tweet as to be ‘invented’, because to be completely honest, ‘pushing’ digital messages in real-time to an audience is nothing new. Heck, well before the pre-Twitter days, we had SMS technology with it’s ability to ‘push’ messages to willing recipients!
It then dawned on me that Twitter has two very unique, and previously unavailable, attributes which contribute to its success as a viable digital marketing tool:
1. Twitter is (almost) free to push data to, and
2. Twitter currently receives over 10 million unique visitors per month, and continues to increase in visitation each month
Ok, so it doesn’t take a rocket scientist to realise that this concept could readily be applied to other retail markets. If you own a busines that could adapt a similar technology, my advice is to strike while the bread is hot (and the novelty factor is still there) and create a similar Twitter based product. If you’re in an environment that is not full of flour, icing sugar dust and whipped cream, you can even simply use the web-based on mobile-based Twitter application, rather than rely on a dedicated piece of hardware, as is the case with Baker Tweet. Using Twitter in a way that benefits your customers, could see your sales soar through the roof, and your could well see your customers grinning their biggest of jam-donut-covered grins!
Link to this pageRelated posts:
- Embed Twitter Posts directly into any page – Blackbird Pie I hate to say it, but some of these ‘new developments’ that our kind friends at Twitter are bringing...
