Augmented reality, also known by its product name as Total Immersion, has rocked the digital world during the past 12 months. Augmented reality technology, involves combining the real world with digitally created images, animations or text. Often this involves the incorporation of a video-cam, either through a PC’s web-cam or the camera on a hand-held device such as an iPhone. It’s futuristic, interactive, fun….and yet to be utilized to its full potential.
The question over the last 12 months and beyond has been, how this slightly gimmicky Augmented Reality technology can be harnessed for mass consumption?
Well, it seems that the world is making progress on the application of Total Immersion technology. I was delighted to recently find out that Topps, a well known producer of American sports collector cards which I haven’t come across in nearly 15 years, has found a way of using augmented reality to revive. Sure, gone are the days when die-hard sports fans memorize their favorite players stats from the back of a sport-card (now, we simply Google for real time player statistics), but this adds some new and unforeseen appeal to the humble sports card.
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