Real Fiction is a new-age audio-visual marketing company with some seriously switched on staff. As far as new media & visual marketing tools go, these guys are living on the cutting edge (if you don’t believe me, check out their website, it’s quite a feat in itself!)
Real Fiction’s latest offering is this crazy thing they call the Dreamoc 3D display system. Through the use of an off-centre glass pyramid, these guys have managed to create a housing for free floating 3D objects which could suddenly make 3D models quite ‘consumable’ to the general market.
Imagine the possibilities. Retail stores could advertise their new products before they’re even manufactured, at home you could have a fireplace or a fishbowl without the need for mess or maintenance.
In a world of great haste, minimal maintenance and a love of shiny things, this concept could go far.
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