I have found some extremly valuable tid-bits of information amongst the plethora of 140 character ‘micro-blog posts’ that we now all know as Tweets. The problem is, I am in a different time zone to many Tweeters across the globe, which means I often miss Twitter posts while I am throwing a few zzzzz’s (that means sleeping, by the way).
This is where TweetScan (30-day trial/$15 annual fee) comes in really handy.
Tweetscan is a Twitter-specific search engine that scans all Twitter posts for the keywords you specify and delivers the results to you in a daily email. In addition, if you visit the Tweetscan website you will find a Google-like search box, allowing you to conduct a live search of the most recent Tweets across the entire Twitter network.
However, Tweetscan’s real value for those who use Twitter as an internet marketing or monitoring tool, is when it is set up to send you the automated daily email. Tweetscan acts as an extra pair of eyes that stay awake while you sleep.
If you are using Twitter as a marketing tool for your business, some suggestions for choosing effective Tweetscan keywords include:
- Your company’s Twitter name,
- Your core products and/or services
- Your brand name
- The names of your top competitors
- And even the keywords that you focus on for SEO and Google Adwords
Tweetscan is a highly valuable tool for anyone using Twitter as a component of their organisation’s online marketing strategy.
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