A good buddy-o-pal of mine and I used to compare the cross sectional characteristics of our daily Subway sandwiches.

If only we had been smart enough to document our findings on a blog. We could’ve become bigger than scanwiches.com

From an online marketing perspective, if I were involved in the fast food industry, I would be replicating this tasty online concept and milking it for all it is worth!

I recall a similar concept, a competition run by an Australian surf magazine who teamed up with a corn chip company several years back, encouraging corn chip eaters across the country to submit their photos of their chips that resembled the perfect barrelling wave (yes, I’m talking about a corn chip that resembles a wave in the ocean….only a surfer would understand!)   

So if you’re in the snack food or fast food industry, and are looking for a new viral marketing idea or social marketing experiment, why not build on the idea of  user-generated photography of your food.

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