If you’re chatting to a non-internet marketer (a.k.a any ‘normal person’) and you start dropping phrases such as increasing website traffic, or unique visitors, even page impressions, it is inevitable that your mate’s eyes will start to glaze over with disinterest.
Let’s face it, website statistics are only of interesting to nerdy website owners (<gulp>, I had to swallow a bit of my pride typing that). Normal people don’t care how that your website visitation increased by 23% in comparison to the same period last month, or that your bounce rate decreased by 7.8% resulting in a significant rise in conversions. Apparently, normal people have better things to do.
Well here’s an interesting concept, called One Million Hit Wonder. It actually turns the usually dry subject of website statistics into a commodity of public interest and appeal.
The aim of the One Million Hit Wonder ’experiment’, to eventually attract one million visitors the homepage of One Million Hit Wonder each week. The experiment aims to bring more awareness to the general public of the basic principles of website traffic, in a light-hearted fashion. One Million Hit Wonder achieves this, because it’s website statistics are completely transparent to website visitors, being published to the site’s home page and updated in real time. It’s really quite addictive watching the numbers go up (…nerd alert!).
Seriously , click here to see yourself as a website statistic…and don’t tell me it wasn’t strangely satisfying!
Advertising on One Million Hit Wonder
Another interesting aspect which has been incorporated into this site, is the inclusion of a single advertising slot which spans for 7 days. By having just one advertising slot available on the homepage in a very noticeable. To add further intrigue for advertisers, the advertising slots are only available for purchase via a weekly eBay auction.
And the icing on the cake – whomever is the current advertiser when the site reaches it’s goal, will retain the advertising slot for a 3 month period, probably providing them with more advertising exposure then their wildest dreams!
If you have a few spare moments, take the time to check out One Million Hit Wonder. The site will be evolving during the next few weeks with some additional ‘hooks’ to keep visitors coming back , so it is sure to be a very interesting experiment as time moves on.
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