I am not the biggest fan of building websites entirely in Flash. Sure, Flash is great in small doses and has a great ability add some life and visual pizzazz, but give me a clean, fast HTML site anyday!
With Flash, usually there’s too many things to go wrong, meaning that there is potential to lose valuable visitors to the website. Slow internet connections, Flash browser plugins, old browser compatibility, a lack of search engine optimisation, and general end-user inexperience, are all factors which render Flash not much more than novelty item when it comes to website design for the masses.
Every now and again I come across a site purely built in Flash, that is worth the risking the potential usability issues mentioned above. Coca Cola’s recent Flash-based campaign mini-site titled Coke Light – World’s Flavours is one of those Flash websites that is an absolute pleasure to interact with.
Even from the outset, the Flash loading animation is far more captivating that your average Flash-used-for the-sake-of-using-Flash-website. Once loaded (and unfortunately it can take a little while on slow connections), the vibrant design of this Flash-based user interface manages to balance user intrigue, with website usability.
Check out it out. Coke Light – World’s Flavours
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