If you are partial to belting out a few tunes with your mates, accompanied with a microphone in hand and the song words bouncing across the screen, you will fall in love with this innovative website.

Online Karaoke will have you Dancing on the Ceiling

Currently the Lucky Voice library has over 6,300 tunes in it, enough to keep you going well into the early hours of Saturday morning.

Registration will get you access to 1,000 tunes for free, with access the remainder of the tracks incurring a small subscription fee.

I can see this idea being applied to viral campaigning quite easily.  If your company has purchased rights to a particularly catchy tune or jingle, why not create a downloadable ‘karaoke’ version for your target audience to download and sing along to at home?

Better yet, you could create an entire karaoke album distributed via email and downloadable online or streamed straight off the web . You can even take advantage of the ‘music video clip’ media style to promote your brand without looking too tacky, by placing your logo in the top right corner of the screen, just like the MTV branding consumers are already used to.

A night’s worth of fun for home-stricken punters looking for a cheap and fun Friday night. And a light-hearted and potentially extremely viral way of getting your brand right into the lounge rooms across the world!

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Wikipedia has been on my horizon for investigation for quite a while. Quite a few of my digital clients have requested inclusion into Wikipedia, which I concur is a great idea for two reasons:

i) It’s ideal for search engine optimisation, due to its Pagerank and status as a reputable website from a search engine point of view

ii) Wikipedia is increasingly becoming THE reference point for accurate and unbiased information (rather than relying on the opinions of yet another $2 blog)

If you’ve still no idea what a Wiki actually is, the definition on Wikipedia (which I suppose always subject to change according to the rules of a wik)i is:

A wiki is a page or collection of Web pages designed to enable anyone who accesses it to contribute or modify content, using a simplified markup language.^[1][2] Wikis are often used to create collaborative websites and to power community websites.

So you can see why the definition is subject to change, as updating the definitions and information used to describe with a particular word or phrase is the very essence of a wiki.  It is an ever-changing online information portal kept up to date by a community.

I’m currently investigating opensource software solutions to create my own online wiki.  For ease of installation through my web hosting provider, I was going to cut a few corners and select whatever Fantastico had to offer.  The problem is, two options were presented, TikiWiki and phpWiki.  And whenever options are present, trouble looms. Time for what I love most….some research on Google!

My Google search for ‘comparison of wiki software’ actually yielded an ironic result. One of the best comparison matrices I could find on the topic of wiki software comparisons, was on…oh, you just won’t believe it….Wikipedia!   So if you’re interested, this is the Wikipedia comparison of wiki software applications I am referring to.

It’s a matrix, with distastefully bad colour coding, and numbers like ‘v2.4′. I am warning you, it’s nerdy, so don’t take the plunge if you’re eyes aren’t of the square variety.

I’ll continue my investigation into Wiki software and report back with my findings soon. If you have had any experience in with Wiki applications, I’d love to hear your thoughts.

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