bread,milk,digital » Social Media Marketing

Social Media isn’t always the answer

JakeThePeg — Thu, 06 May 2010 07:05:52 +0000

Digital evangelists take note…you have probably have heard this a thousand times before, but why not make it a thousand and one. Social media is not the solution to your marketing needs, it is merely a tool which may assist in reaching your target audience.

Never forget the power of simplicity dudes.

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Socialnomics – Social Media movie

JakeThePeg — Fri, 27 Nov 2009 13:41:30 +0000

A colleague recently passed this Socialnomics video presentation on to me. It’s well worth watching if you are a marketer, as it shows how some of the biggest marketing campaign successes in the past 12 months have been influenced or entirely attributed to various social media channels. Included in the presentation are companies such as Ford, Burger King, as well as charities, so it just goes to show social media is can be appropriate for any audience or market, it just has to be used in the appropriate way.

Check it out, just click the play button below:

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What the F! is social media

JakeThePeg — Tue, 04 Aug 2009 18:05:49 +0000

If you are vaguely interested in the field of social media, in any capacity whatsoever, this movie is a must-see.

Titled What the F@#k is Social Media, the movie below not only presents some hard data about social media usage, but it contains some key insights which are fundamental principles for any organisation looking at implementing a social media campaign.

I’ll let the movie do the talking – click Play on the movie control panel below to get started (during the movie you might need to pause here and there, as some of the frames scroll through very quickly!).

Enjoy the learning!

What the F**K is Social Media: One Year Later

View more documents from Marta Kagan.

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Get free stuff in exchange spreading the word

JakeThePeg — Sat, 25 Jul 2009 09:33:52 +0000

The ‘offline’ world has been giving away free stuff in exchange for selfless product promotion for decades. Buy a CD, and get a free tshirt. Visit a music festival, and you’re given branded tattoos which you willingly emblazon across your sweaty flesh. Get a free water bottle from your gym, covered in the gym’s corporate logo.

In more recent years, since the ’online’ world came on the marketing scene, free stuff has frequently been offered in exchange for personal information, rather than to word of mouth and brand-in-your-face promotion . For example, you’ve probably participated in online campaigns where you ”Enter the email address of 5 friends to increase your chances of winning”, or “Provided your name and email address , and we’ll give you instant access to our whole library of online reports and online our online community”.

And now, with the inception and acceptance of social media, word of mouth online marketing is now possible. As online marketers, we can now officially offer the public free online stuff, in exchange online word of mouth promotion. Many marketers will argue that word of mouth advertising is the best form of promotion, so the ability to achieve this online is a major milestone.

If you’re interested, check out a very recent example of a Twitter free-stuff-in-exchange-for-word-of-mouth advertising campaign below, by Brisbane musical act Yves Klein Blue (credit for the article below goes to B&T Magazine).

Music fans are being asked to pay in “tweets” to download music from Brisbane band Yves Klein Blue, as it seeks to grow its audience through digital word of mouth.

The campaign, created by digital social media agency The Population, record label Dew Process and Universal Music Australia, launched this morning and saw the band tweet a message to its followers offering them the chance to download its new single for free.

The only condition is that after downloading the track, they must tweet about the lengths they would go to see the band play at the Splendour in the Grass festival in Byron Bay next month. The campaign not only aims to engage with existing fans, but to use social media to reach new audiences.

Tony Thomas, managing director of The Population, said: “The social web provides entertainment companies like Dew Process Recordings and Universal Music with an opportunity to reward their fans with valuable content, in exchange for spreading the word. Ultimately the fans become the communication channel.”

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