If you are partial to belting out a few tunes with your mates, accompanied with a microphone in hand and the song words bouncing across the screen, you will fall in love with this innovative website.

Online Karaoke will have you Dancing on the Ceiling

Currently the Lucky Voice library has over 6,300 tunes in it, enough to keep you going well into the early hours of Saturday morning.

Registration will get you access to 1,000 tunes for free, with access the remainder of the tracks incurring a small subscription fee.

I can see this idea being applied to viral campaigning quite easily.  If your company has purchased rights to a particularly catchy tune or jingle, why not create a downloadable ‘karaoke’ version for your target audience to download and sing along to at home?

Better yet, you could create an entire karaoke album distributed via email and downloadable online or streamed straight off the web . You can even take advantage of the ‘music video clip’ media style to promote your brand without looking too tacky, by placing your logo in the top right corner of the screen, just like the MTV branding consumers are already used to.

A night’s worth of fun for home-stricken punters looking for a cheap and fun Friday night. And a light-hearted and potentially extremely viral way of getting your brand right into the lounge rooms across the world!

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Super Obama World - how can you resist playing just one level?

Super Obama World seems to have been developed just as a gimmick by a bored Flash programmer who has a few spare hours in between freelance jobs.  But this simple concept instantly brings a smile to your dial.

Why?

Because who doesn’t want an excuse to play a quick level of Super Mario Bros, right? And seeing Obama’s name replace Mario’s in that classic old-school Super Mario Brothers font, is just plain cool….

…so cool it makes me want to buy one of these t-shirts, even though I’ve no interest in US politics whatsoever.

Super Obama World t-shirt. The only political tee I may ever consider wearing.

Anyone out there who is looking for viral marketing ideas and has writers block…take a few notes from the above.  Adapt a retro classic to something of immediate relevance, and (o)BAM(a), you’ll be getting more votes of praise than the latest US president!

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Anyone who still remembers the glee of finding the games menu on Windows 3.1 (and I dare say that would be a few of us), will certainly take great delight in this clip.

Maybe this could be the inspiration for your next viral campaign? Or even a spin-off? I’m talking Pacman the musical, Donkey Kong on Ice, or even a Leisure Suit Larry vs Eminem MTV-style music clip. It seems that remixing the pop icons of eras gone by with the hype of new media can never go wrong, provided there is some thought put into the execution.

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