This new technology demonstrated at TED is simply amazing.  Titled the sixth sense, the device itself is made up of a few simple pieces of common and readily available PC hardware (that is, a webcam, a projector and small computer no bigger than a mobile phone with wireless internet capabilities) totalling about $350US.  

So the hardware itself is not revolutionary – it’s the capabilities of this device, and the impact it will have on our lives, that is absolutely breathtaking!

Essentially, this device allows the wearer to examine anything in front of them – be it a book, a person, an item off the shelf in a super market, whatever – and instantly receive meta-data relating to that item so that the wearer can make a more informed choice about their next action.  

Think of it as a device that automatically Googles everything in sight for you, without any effort on your part and allows you to interact with your environment in a way that you probably never thought would be possible!

Confused? Watch the video below…and be prepared to be blown away.

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I’ve just visited the Lucky Voice Online Karaoke machine and now I cannot get Dancing on the Ceiling (by Lionel Richie) out of my head!

If you are partial to belting out a few tunes with your mates, accompanied with a microphone in hand and the song words bouncing across the screen, you will fall in love with this innovative website.

Online Karaoke will have you Dancing on the Ceiling

Currently the Lucky Voice library has over 6,300 tunes in it, enough to keep you going well into the early hours of Saturday morning.

Registration will get you access to 1,000 tunes for free, with access the remainder of the tracks incurring a small subscription fee.

I can see this idea being applied to viral campaigning quite easily.  If your company has purchased rights to a particularly catchy tune or jingle, why not create a downloadable ‘karaoke’ version for your target audience to download and sing along to at home?

Better yet, you could create an entire karaoke album distributed via email and downloadable online or streamed straight off the web . You can even take advantage of the ‘music video clip’ media style to promote your brand without looking too tacky, by placing your logo in the top right corner of the screen, just like the MTV branding consumers are already used to.

A night’s worth of fun for home-stricken punters looking for a cheap and fun Friday night. And a light-hearted and potentially extremely viral way of getting your brand right into the lounge rooms across the world!

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After some further investigation and contact with the manufacturer, I have added pricing and production timeline estimates to my recent article on Animated Magazine Covers.

Check out the full, updated article here.

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Real Fiction is a new-age audio-visual marketing company with some seriously switched on staff.  As far as new media & visual marketing tools go, these guys are living on the cutting edge (if you don’t believe me, check out their website, it’s quite a feat in itself!)

Real Fiction’s latest offering is this crazy thing they call the Dreamoc 3D display system.   Through the use of an off-centre glass pyramid,  these guys have managed to create a housing for free floating 3D objects which could suddenly make 3D models quite ‘consumable’ to the general market.

Imagine the possibilities. Retail stores could advertise their new products before they’re even manufactured, at home you could have a fireplace or a fishbowl without the need for mess or maintenance.

In a world of great haste, minimal maintenance and a love of shiny things, this concept could go far.

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