Since many of you are probably amidst ongoing email campaigning as part of your online business, I thought it was a timely reminder that the humble email subject line is arguably the most important piece of content in your email campaign.

The reason I say this?

Most readers will judge whether or not they should even open the email based on the those few simple words written in the email’s Subject line (assuming it doesn’t hit their spam folder, which is another consideration when constructing email campaigns that the above article also touches on).

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