For the blog-fanatics out there, BlogPulse is an online portal that you absolutely MUST know about.
What gives BlogPulse a bit more street credibility than the average blog utility site, is that is owned and operated by Nielsen Buzzmetrics, one of the internet’s largest and most reliable sources of internet usage data.
So what exactly does BlogPulse do?
BlogPulse is an automated trend discovery system for blogs. BlogPulse applies machine-learning and natural-language processing techniques to discover trends in the highly dynamic world of blogs.
And how can BlogPulse help you?
Essentially, BlogPulse.com is a search engine for blogs. Not only that, BlogPulse provides an data on daily activity within the blogosphere.
BlogPulse.com provides the following helpful tools at a very helpful price (i.e. Free!):
- A Search Engine for blogs
- A set of Buzz-Tracking tools that are applied to blog content daily to track blog activity on key issues, people, news stories, news sources, bloggers and more
- A fun look at real-world Trends as reflected through blogs
- Daily blog stats that measure activity in the world of blogging (number of blogs identified, new blogs created, number of blog posts analyzed)
- A Trend Search that allows you to create trend charts comparing buzz in the blogosphere on up to three specific topics
- A Conversation Tracker that follows and captures the discussion, or conversation, that emanates and spreads from individual blogs or individual blog posts
- Blogger Profiles that identify top-ranked blogs and analyze their blog presence, activity and relative influence in the blogging world
My favourite feature on Blogpulse:
If you use Blogs as an online marketing tool, particularly to target certain ‘buzz words’ or keywords within your industry, you will find the Trend Search invaluable. Trend Search allows you to investigate certain keywords, to monitor how many blog posts have been written based on a particular keyword or theme.
Using BlogPulse’s ‘Trend Search’ you might find that, after a little bit of investigation, there are some keywords relevant to your business or industry that are being totally under-utilised, which you can then target in your future blog posts.
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