About
Bread Milk Digital happened after noticing consistent trends in the behaviour and knowledge of my day-to-day clients. The speed of digital evolution is really quite daunting for the average business owner, and it’s simply not feasible to try and keep up with the latest digital trends, while juggling the multitude of other day to day tasks that running a business necessitates. Not surprisingly, business owners end up confused, helpless and downright frustrated with their lack of digital strategic direction.
It’s certainly true, that when utilized correctly, methodically, meticulously (and a whole bunch of other ‘ly’ words), digital technology can offer huge boosts of revenue for your business, I’ve experienced its hugely positive impacts on lead generation and cashflow numerous times with my own clients. ‘Digital’ can solve a lot of business problems, increase efficiencies, and drastically reduce overheads. ‘Digital’ can also bring a business down in a single day, heck, even a matter of minutes, if poor planning, rushed decisions and a lack of overall direction are the predominant forces behind your digital initiatives.
The online industry is flooded with millions of empty promises, plenty of smoke and mirrors, and a whole bunch of people and products all vying to rid you of your hard earned cash. I’m sure you have experienced the world wide web’s nature – it’s fast paced, instantaneous, has world wide reach and an unforgiving nature when things turn sour. A vicious trap for young (or in most cases, time-poor) players.
Over and over again I am faced with the same queries from clients, things like…
- > What’s the latest in Web 2.0 marketing? When does Web 3.0 come out (and how do I get my name on the door for the launch party?)
- > I want a blog for my business…but I don’t really know what they do. Can you show me some examples of well-established and successful blogs?
- > Who’s setting the benchmark for eCommerce best practices these days?
- > I want to appear as the top search result in Google, how do I do it?
- > I’ve heard that computer viruses aren’t a bad thing anymore! Please, can you help me to create a viral campaign to boost the profile of my business?
So as you may gather from the questions above, it’s important to keep a sense of humour and a large bottle of patience pills at the ready. Similarly, Bread Milk Digital is maintained with a sense of humour firmly intact.
Drop me a line sometime. I can help you to make find the right digital solutions to grow your business, generate more leads, and to increase your revenue. I’ll show you how online marketing can become e a normal part of your business day, just like milk, bread….oh and maybe even the occasional Tim Tam.
Jake, Founder, Bread, Milk, Digital
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