Bread Milk Digital came about after constant questioning from clients seeking interactive technology solutions to their business ‘needs’.  I say ‘needs’, as sometimes it is difficult to discriminate digital needs from digital wants, due to the mass and speed of technical evolution in the current day.

The online and interactive industries are flooded with millions of products trying to achieve the same thing. Not surprisingly, people get confused.

Over and over again I am faced with the same queries from clients, some more intelligent than others.  Things like…

• What’s the latest in Web 2.0 marketing? When does Web 3.0 come out (and how do I get my name on the door for the launch party?)
• I want a blog for my business…but I don’t really know what they do. Can you show me some examples of well-established and successful blogs?
• Who’s setting the benchmark for that interactive Flashy stuff this month?
• I want to be on top…of Google, that is. Help!
• I have finally figured out that computer viruses are considered good these days.  What’s a good idea for a viral campaign to boost the profile of my business?

So as you may gather from the questions above, it’s important to keep a sense of humour and a large bottle of patience pills at the ready.   Similarly, all articles on Bread Milk Digital are written with a sense of humor firmly intact.  This may be work for some, but it still needs to keep us amused too!

I honestly hope you enjoy reading the occasional article on Bread Milk Digital.

Drop me a line if you every have any queries, recommendations, gripes, suggestions, reviews (or you want to send me the prototype that finally combines an iPhone with a washing machine and a cocktail maker….I hope you’re taking note Steve Jobs).

Enjoy. Jake

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